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AMD's sub-$200 gaming video cards launch in early August

AMD said that the Radeon RX 480 would be followed up by lower-cost models this summer, and it's acting on that promise in a timely fashion. Both the RX 470 and RX 460 (not pictured above) are now slated to arrive on August 4th and August 8th respectively. While AMD hasn't outlined the specific pricing, these newer boards should cost significantly less than the $199 RX 480 -- the RX 460 should sit closer to the coveted $100 mark. The imminent launch is also shedding some light on details of the cards themselves. Both cards help fill out an AMD strategy that's very different than in past years. Rather than take NVIDIA head-on in the graphics arena, it's trying to carve out a niche by offering a lot of bang for the buck. This is partly dictated by its own limitations (NVIDIA has generally led the high end for a while), but it could pay off if it gives AMD a relatively uncontested audience. Mind you, NVIDIA's newer graphics technology is becoming increasingly affordable -- it's entirely possible that the green team will encroach on AMD's turf. Read all this and more at

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